Modern and Integrated PR and Communications for the Franchise Industry
ABOUT
Imagine Productions offers a wide array of services that help franchise organizations of all sizes compete in today's fractured marketing environment. Led by founder David Siroty, who has spent more than 35 years in major brands, real estate, TV, sports, higher education and agencies, Imagine Productions has proven an integrated communication and marketing approach is the key to franchisee and franchise sales success
While the number of marketing channels has increased, budgets likely haven't. Therefore having sound strategy, planning and integrated implementation is critical to achieving cost-effective success.
David Siroty
President
David@imagineprstrategy.com
David has more than 35 years in marketing and communications and has earned a stellar reputation. He has won numerous awards including those from PR News and the Public Relations Society of America. David has a people-first approach with a proven track record of exceeding goals and objectives by unleashing the power of integrated campaigns.
Prior to launching Imagine Productions, David was VP, North American Public Relations, for Coldwell Banker Real Estate. He managed a four-person staff and outside agency while interacting daily with the C-Suite executive team and leadership of franchise companies in the U.S., Canada and 46 other countries around the globe. He was responsible for all internal and external communication, cause marketing, MarCom, sponsorships and partnerships, including leading Coldwell Banker’s leadership in the Smart Home space.
He has experience in the television industry serving as the first public relations director for start-up CN8, The Comcast Network, a regional network which served 3.5 million homes in New Jersey, Pennsylvania, Delaware and Maryland.
David also spent time at DVC, a NJ-based promotions agency, and has extensive experience in sports with positions at The Big East Conference, Seton Hall University and the Northeast Conference. He also served as Director of Public Affairs at St. Peter’s College in Jersey City.
David is the author of the 2002 baseball book, The Hit Men and the Kid Who Batted Ninth, and founded the Sports Broadcasting Camp.
David is a noted public speaker who has long been recognized for his collaborative approach and strategic thinking.
He is a graduate of Syracuse University.
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Melissa Drake
Senior Vice President
Strategy & Execution
Melissa@imagineprstrategy.com
Melissa is a seasoned marketing and communications professional and has led teams across a number of industries including healthcare, higher ed, real estate and franchising.
Formerly the head of U.S. Marketing and Communications for IVI-RMA Global, the largest infertility organization in the world, Melissa oversaw initiatives focused on driving growth for the network including marketing, sales, advertising, public relations, social media and internal communications.
During her time with Realogy, the nation’s largest real estate services corporation, Melissa led efforts to enhance brand awareness and elevate perception with a particular focus on C-suite thought leadership programs.
While at the University of Medicine and Dentistry of New Jersey, she spearheaded a variety of projects to build the school’s brand with both internal and external audiences. This also included serving as counselor and ghost writer for the Dean during an extended crisis communications period.
Her most memorable job was with The Seeing Eye, a non-profit organization dedicated to breeding, raising and training dogs to guide people who are blind.
Melissa has also taught college courses on public relations, integrated communications, marketing and media at Rutgers University and William Paterson University.
A graduate of Douglass College/Rutgers University, Melissa received her master’s degree in Communications from William Paterson University.
Danny Dahms
Senior Account Manager
Danny@imagineprstrategy.com
Danny is a 2022 graduate of Rutgers University where he earned a degree in strategic communications and public relations.
After beginning his career as a student intern, Danny was hired full-time and now helps manage accounts for some of the largest franchised brands. along with setting integrated communications strategies for clients, Danny is responsible for media relations, content creation and client relationships.
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Elijah Edwards
Account Coordinator
Elijah@imagineprstrategy.com
Elijah is a graduate of Rutgers University where he earned a degree in Communications with a minor in Digital Communications, Information, and Media.
Shortly after, he joined Imagine Productions and focuses on storytelling, media strategy, and client engagement.
Ross Kleinberg
Media Relations
Ross has mare than 25 years of experience in communications, public relations, strategic media relations, and marketing. He brings a wealth of leadership in creating and implementing effective publicity programs that resonate with a wide-range range of audiences.
He launched KBERG Media in 2013 where he selectively partners with brands, companies, boutiques, communications agencies, start-ups, and organizations across all sectors and categories.
Prior to launching the company, Ross spent more than four years as a Supervisor, Senior Media Specialist at Catalyst Public Relations. He served as the lead media relations strategist on integrated marketing programs for the likes of DICK's Sporting Goods, SUBWAY Restaurants, TIMEX and Purina.
He previously held a similar role at Taylor Public Relations where his clients included MasterCard, Staples, Microsoft Xbox 360 and Diageo.
Ross is a graduate of Dickinson College
Colton Hower
Digital Advertising
Colton is a Digital Marketing Specialist with extensive experience crafting and executing paid and organic advertising campaigns for businesses across a wide range of industries.
He has deep experience with Facebook / Instagram advertising, Google Search& Display advertising, organic social media marketing, reputation monitoring/management, email marketing, reporting/analytics, leadership and business development.
His data-driven approach to digital marketing and advertising has allowed his clients in expanding their brand awareness, increasing their social followership, and dramatically enhancing their revenue by optimizing their respective sales funnels.
He works closely with Imagine Productions and also leads his own Power Marketing which has a variety of clients including McDonalds.
Colton is a graduate of University of Maryland, Baltimore County. He graduated from UMBC with a B.A. in Media and Communication Studies.
He also earned a Sports Industry Professionals degree at Columbia University.